Where love phawl into place
Hi, we are FurPhawl
Furphawl began with a simple mission: to create a world where pets feel as safe, loved, and cozy as they do in your arms.
Inspired by the calm rhythm of nature and the quiet way our pets capture our hearts, Furphawl is more than a pet brand—it’s a lifestyle rooted in love, comfort, and mindful care.
The name blends “fur” with “Phawl,” evoking the soft touch of a paw and the gentle fall of autumn leaves—like love, naturally finding its place.
Our Story
What Phinxy says:
Hi there, I’m Phinxy—chief napper, cardboard box connoisseur, and the feline heartbeat behind Furphawl.
This brand? Yeah, it’s kind of about me. Or at least, it started because of me.
You see, my human (the one I chose, not the other way around) wanted to give me the absolute best—soft bedding, safe litter, stylish toys… you name it. But what she found out there? Meh. Scratchy stuff, weird smells. Not good enough for a cat of my caliber.
So she said, “If it doesn’t exist, I’ll make it.” And with a little help from her friend (who gives top-tier head scratches, by the way), Furphawl was born—just for me… and all the other pets lucky enough to be loved like I am.
Now, I serve as product tester, mood-setter, and queen of the cozy life.
Introducing
The Founder
As a designer and proud cat mum to Phinxy, I started Furphawl with a close friend who shares the same love for animals and thoughtful design. What began as a personal passion quickly grew into something more—a brand inspired by the comfort, joy, and connection that pets bring into our everyday lives.
We didn’t just want to make cute pet products—we set out to create a premium brand that blends comfort, quality, and intention. Something pets truly enjoy, and their humans find both beautiful and practical. Because we know it’s not just about our furry companions—it’s about us, too.
Clean. Conscious. Designed with Love.
What We Stand For
Furphawl is rooted in the belief that our pets deserve the very best—and so does the planet. We’re here to create everyday essentials that are safe, natural, and beautifully simple.
Our journey began with cat litter, but not just any litter. We set out to make a cleaner, safer, and more sustainable alternative to traditional options—free from harsh chemicals, artificial scents, and environmental harm.
We prioritize natural materials, low-waste packaging, and formulas that are kind to both pets and the planet. Whether it's what's in the box or how it's delivered, every detail is considered with care.
As we grow, so will our product family. But our values will always stay the same:
Pawduct Tester
Phinxy
Vita
Simba